Industry Resources

Research institute in the field of advertising. The principal mission of The ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.

The American Association of Advertising Agencies (AAAA) is the national trade association representing the advertising agency business in the United States.

Audience measurement and research for Out-of-Home media.

Trade association of US advertisers.

The Canadian Out-of-Home Digital Association (CODA) is a non-profit trade association representing industry leaders from across Canada. Through its members and partners, CODA promotes the value and brand image of the out of home digital industry at large, while bringing digital operators and suppliers together to enhance and continue to develop this growing industry.

COMB, the Canadian Outdoor Measurement Bureau is a National non-profit organization independently operated by representatives from amongst advertisers, advertising agencies and the Canadian Outdoor Advertising industry.

The Digital Signage Association (DSA) is dedicated to the needs and promoting the interests of companies engaged in digital signage industry.  DSA serves as a collective voice for the industry, encouraging effective and ethical business practices, and promotes the growth and health of our industry throughout the world.

ICA is Canada's national association founded in 1905 and actively represents advertising agencies in a wide variety of beneficial activities.

Based outside of Chicago, the In-Store Marketing Institute serves brand marketers, retailers, agencies and manufacturers worldwide with information and educational events focused on improving retail marketing strategy.

Nielsen New Media Services (NMS) offers research which measures the performance of non-traditional media in non-home settings and also provides studies which add value to available measures of traditional broadcast media. Services include place-based media research, custom research among Hispanics, and a range of semi-standardized and custom media studies.

The OAAA is the lead trade association representing the outdoor advertising industry. Founded in 1891, the OAAA is dedicated to promoting, protecting and advancing outdoor advertising interests in the U.S. With nearly 1,100 member companies, the OAAA represents more than 90% of industry revenues.

Founded in 2006, the Out-of-Home Video Advertising Bureau (OVAB) represents leading out-of-home video networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, OVAB seeks to foster ongoing collaboration between agencies and out-of-home video advertising networks; provide standards, best practices and industrywide research; and promote the effectiveness of out-of-home video advertising.

POPAI is an international trade association for the marketing at-retail industry.  Founded in 1936, POPAI celebrates its 70th anniversary with over 1,700 member companies representing Fortune 500 brand manufacturers and retailers, as well as marketing at-retail producer companies and advertising agencies from over 45 countries from around the world.

The Screen is an independent UK based thought-leadership group, funded by membership subscriptions & sponsorship and dedicated to the digital screen-media (or digital signage networks) industry. Launched in January 2004, the Screen furthers its member’s interests through the pursuit of the following objectives:

Established in 1933, the Traffic Audit Bureau for Media Measurement Inc. is a non-profit organization whose historical mission has been to audit the circulation of out of home media in the United States. Recently TAB’s role has been expanded to lead and/or support other major out of home industry research initiatives. Governed by a tripartite board comprised of advertisers, agencies and media companies, the TAB acts an independent auditor for traffic circulation in accordance to guidelines established by its Board of Directors. These rules govern both how audits are conducted as well as how circulation figures are reported.