BroadSign In The News

BroadSign Partners with DOmedia to Facilitate Cross-Network DOOH Media Buying

FORBES, December 07, 2009
The system integration enables any of the 230 digital signage networks powered by BroadSign to submit their ad space and audience data to DOmedia's database. The availability of media inventory will be updated in real time. Media buyers will be able to use DOmedia's interface to search for available DOOH ad space and target campaigns based on demographic and geographic criteria, skipping the usual time-consuming research of each individual network. Partnership will also bring automation of cross-network media muys and campaign fulfillment. More 

Arbitron launches first electronic content playback verification service for Digital Out-of-Home Industry using the Portable People Meter technology

REUTERS, September 16, 2009
Arbitron Inc. (NYSE: ARB) announced today that it has signed an agreement with BroadSign International, a leading worldwide provider of software solutions for managing digital out-of-home video networks, to deliver a service to audit advertising proof-of-play, using the Portable People Meter (PPM(TM)) technology. More 

BroadSign-powered networks can now join the ad-dollar party Digital Signage Today

Digital Signage Today, June 30, 2009.
BroadSign International has started recruiting digital signage networks running on its SaaS to join the new web-platform that allows buyers not only to plan, but also to execute cross-network ad campaigns.This full-cycle DOOH campaign fulfillment has become possible due to the integration of BroadSign Open with Argo Digital Solution's (formerly RMS Networks) DOOH media planning and buying exchange - rVue.

One of BroadSign's largest customers - LevelVision™:College network and a few other undisclosed networks have already opened their ad space to media buyers via the BroadSign/rVue platform. More 

LevelVision™:College Available to Major Advertising Agencies through rVue, Argo Digital Solutions

PR-CANADA.net, June 11, 2009.
Digital outdoor and LCD technology innovator LevelVision LLC has recently enrolled its expansive digital signage network in college bookstores into rVue, Argo Digital Solutions, Inc.'s (Argo) addressable advertising exchange for digital out-of-home (DOOH). With digital signage in almost 300 college bookstores in 234 cities across 44 states, LevelVision™:College joins rVue's rapidly expanding directory of outlets connecting to media planners, major advertisers and paid advertising.

LevelVision™:College's widespread coverage includes 49 of the top 50 DMAs, 11 of 12 NCAA Division I conferences and utilizes BroadSign Open. More 

Bell Micro Partners with BroadSign in Europe

Digital Signage Today, May 13, 2009.
Bell Micro, a specialist IT distributor, has signed a European partnership agreement with BroadSign International, a provider of Software-as-a-Service solutions for digital signage, to offer a complete solution for simplified digital out-of-home networks.

The partnership was formed as Bell Micro was experiencing high levels of interest for digital signage SaaS solutions from both its current reseller partners and a largely untapped reseller base working in the audio visual space. As a result, the company is now looking to engage with such AV resellers, offering substantial business benefits in return such as high-level exposure to Bell Micro's professional and extensive channel-oriented service and support culture. More 

It's time for Brazil's media buyers to take full advantage of the matured DOOH media: Brian Dusho.

Sao Paulo, Brazil, May 14, 2009.
BroadSign's CEO Brian Dusho will promote DOOH to major Brazil's media buyers, explain metrics and emerging standards.

Brian Dusho will be a key speaker at the first-of-its kind gathering of the largest media buyuing firms, agencies and marketers.

The high-profile seminar will take place on May 19 in Sao Paulo. More 

Audience Measurement Technology Firm CognoVision Integrates with BroadSign to Create an Automated Campaign Analytics Platform for Digital Signage

MarketWatch, April 16, 2009.
Integrated reporting system is industry's first to allow advertisers to measure effectiveness of their digital-out-of-home ad campaigns as it reports audience numbers, changes in viewer behaviour, and ad-triggered actions. More 

BroadSign Becomes Full Member of OVAB Europe

Hamburg, Germany, April 06, 2009.
The newly formed Digital Out-of-Home association OVAB Europe announced that BroadSign and INFOX have become full members of the organization, joining the founding members that include Neo Advertising, ECE Flatmedia, IBM Deutschland, Invidis Consulting, PHILIPS, NEC Display Solutions and Minicom. More 

Ingram Micro and BroadSign Unveil Industry's First Digital Signage SaaS Solution

CNN Money, February 9, 2009
Digital Signage Solutions to Enterprise and Small and Mid-size Businesses in North America. Available now exclusively through IngramMicro, the new Digital Signage Kits come in a variety of bundles that allow Ingram Micro value-added resellers (VARs) in the U.S. and Canada to sell digital signage packages to end users. More 

RMS Networks, BroadSign allow ad agencies broader access to DOOH ad space

Digital Signage Today, February 3, 2009
RMS Networks and BroadSign have joined forces to offer advertisers easier-to-buy digital out-of-home media.The integration has become possible thanks to the new open-standard
cross-network media buying platform BroadSign Open, scheduled for release in early 2009. The two companies have collaborated to connect BroadSign Open with rVue ? a digital signage media-planning tool developed for the DOOH industry and used by RMS Networks. More 

Dusho Appointed to Lead BroadSign,Reaffirms Goals for 2009

Reuters.com, February 2, 2009
Dusho Appointed to Lead BroadSign,Reaffirms Goals for 2009 REUTERS, February 02, 2009 Chief Strategy Officer Brian Dusho has been appointed President of the company, as Patrick (Rick) Engels has stepped down from the post of CEO to pursue other career opportunities. Brian Dusho will oversee strategic product development and run day-to-day operations, while newly-appointed Chairman and CEO Cord Christensen will be in charge of corporate governance. More 

BroadSign Reports Strong Growth in 2008, Introduces Strategic New Products for Digital Signage Networks

Forbes.com, December 23, 2008
As of December 2008, the SaaS provider hosts the largest aggregate of digital signage networks connected by the same shared infrastructure.The shared SaaS infrastructure means that any network acquisitions, expansions, cross-network migration and large-scale ad sales can be performed seamlessly within the BroadSign-powered universe. More 

Broadsign Creator Tool Enables Local Network Branches To Create And
Display Their Own Digital Signage Messages

Montreal, CANADA, December 15, 2008
BroadSign International, a leading provider of Software as a Service (SaaS) solutions for managing digital out-of-home networks, has released its first web-based application, BroadSign Creator, to enable small networks or local operators within large networks to quickly create content and play it back on their network segments. More 

Largest Canadian Digital Signage Operator in Shopping Malls Reports Profitability despite recession

Montreal, CANADA - Dec 11th, 2008
TORONTO GLOBE AND MAIL: Largest Canadian digital signage operator in shopping malls reports profitability despite recession. Neo Advertising Canada benefits from a viable business model, strategic partnerships and a reliable software platform - BroadSign SaaS. More 

Artisan Complete Recognized for Excellence in Digital Signage

Markham, ON - October 27th, 2008
The Digital Signage Group, recently bestowed Artisan Complete with a DIGI Award in recognition of the Best Audience Measurement Product for their nCAPSULE, the
first deployment of the nCAP product. An industry renowned digital merchandising solution, nCAPSULE is an all-in-one interactive digital unit that attracts, engages and interacts with shoppers. Programmable and monitored remotely over a secure wireless connection, nCAPSULE features groundbreaking facial detection software that enables the client to measure how many people look at the display and for how long, by gender and soon by age group. More 

BroadSign is a Platinum Sponsor of the OVAB's Digital Media Summit: Focus on Digital OOH

October 7th, 2008
The event, being held October 29, 2008 at The Grand Hyatt in New York City, will bring together senior marketers and media agency professionals and is designed to educate the advertising community on the power and efficacy of the medium.

Since its inception in 2007, OVAB's mission has been to make it easier for advertisers and agencies to evaluate, plan and buy digital and video out-of-home advertising networks through the development of guidelines, best practices and standards.

"The goal of OVAB is to elevate digital out-of-home advertising networks from an alternative media tactic to an indispensable strategic component of a brand's overall marketing communications plan," said Suzanne Alecia, president of OVAB. More