Retail MediaIn-Store Report2025
Retail Media: In-Store Report 2025
Your stores aren't just for shopping — they're already media hubs.
Are you maximizing their value?
Retail media isn't just about on-site and off-site. Physical stores are now central to how leading retailers generate revenue, engage shoppers, and attract brand spend. If your retail media network doesn't include in-store, it isn't complete. Renowned retail expert Colin Lewis explores the key drivers behind the rise of in-store retail media and what it takes to succeed.
What you'll learn:
- The state of in-store retail mediaUnderstand where in-store fits within the retail media ecosystem, what's driving its growth, and how big the opportunity is.
- Formats, technology, and executionExplore in-store formats, from shelf-edge screens to full-store wraps, and the enabling tech like Bluetooth, RFID, and AI.
- Strategy and monetizationLearn how to connect in-store with digital channels and explore pricing models and the challenges of scaling physical space as media.
- Competitive positioningCompare in-store advertising to online, offline, and DOOH advertising and see where it offers a clear edge.
- Expectations and measurementDiscover what advertisers expect, how to prove ROI, and what's next for in-store campaigns over the next 24 months.
Build a stronger, smarter retail media network… in-store and beyond!
Whether you're refining your approach or catching up to competitors, this guide shares actionable insights to help you build a retail media network that works as hard in-store as it does online.